FOUNDER, FLEBO
NHS Doctor | 13+ Years Experience
The Journey
EARLY YEARS
Dr Zak's passion for health didn't start in a lecture theatre. It started long before that.
As a teenager, he was already giving his time — volunteering at his local hospice, training as a First Aider with St John Ambulance, showing up on weekends because he genuinely wanted to help. Health wasn't a career path. It was who he was.
A LIFE IN HEALTH
That passion shaped everything that followed. Over 13 years in the NHS, across multiple specialties, and now working as a GP — Dr Zak has spent his entire adult life immersed in health and human wellbeing.
Outside of work, that never switches off. He's a committed sportsman, a gym regular, a traveller, and a lifelong Manchester United supporter. Fitness and nutrition aren't topics he studies — they're how he lives.
The Moment Everything Changed
Flebo launched from Dr Zak's own savings. No investors. No corporate backing. Just a man who refused to compromise, and a belief that families deserved better.
He didn't build this from behind a desk. He travelled across Europe. He walked the floors of the world's biggest nutrition trade shows — meeting suppliers face to face, challenging manufacturers, and sourcing ingredients he'd be proud to put his name on.
Because if it goes into a Flebo product, it has to earn its place.
Building Flebo
Flebo is entirely self-funded, meaning we answer to families, not shareholders. I spent two years sourcing ingredients from the best producers across Europe.
Today
Flebo is still a small brand. And that's a source of pride.
What started as one dad's solution for his own children is now trusted by thousands of families across the UK — not through a big marketing budget, but through word of mouth, real results, and a community of parents who found something they could genuinely rely on.
The mission hasn't changed. Build the most trusted family wellness brand in Britain. No shortcuts. No hype. No compromises.
Just a dad who set a standard — and refuses to lower it.
OUR VISION
When I look at the wellness industry, I see a lot of noise.
Thousands of products. Hundreds of brands. Most of them saying the same things.
My vision for Flebo has always been different — to build the UK's most trusted family wellness brand. Where formulations are backed by evidence, ingredients are held to the highest standards, and parents never have to second-guess what they're giving their children.
We're not chasing trends. We're building something that lasts — a brand families come back to not because of a flashy campaign, but because it works, and because we've never given them a reason to doubt us.
That's the standard I set as a doctor. It's the standard I hold Flebo to every single day.
OUR ETHOS
I'll be honest — some of what I see in this industry genuinely shocks me.
Miracle claims. Overnight transformations. Products sold on hype with no science behind them. And customers spending their hard-earned money based on a trending video.
That's not how I studied medicine. And it's not how I run Flebo.
We believe in ingredients that have evidence behind them. Formulations built around specific nutrients with established benefits — not whatever's fashionable this month. And marketing that tells you what's actually in the product, not just what you want to hear.
Trust is hard to build and easy to lose. We're in this for the long game — and that means never compromising on what goes into our products, no matter what the market is doing around us.
Quality, transparency, and integrity. That's it. That's Flebo